In Traverse City and the surrounding Grand Traverse and Leelanau counties, Bay Area Transportation Authority does more than just help people get from point A to point B. A well-connected and reliable transit system is a catalyst for economic growth, workforce development, and community resilience. From supporting local businesses to expanding access to job opportunities, public transportation plays a critical role in strengthening our regional economy.

Supporting Local Businesses

Reliable transit brings more people into the heart of Traverse City and surrounding areas where they shop, dine, and support local businesses. Whether it’s a visitor catching a ride to downtown on a Bayline bus or a local resident commuting to work on Link On-Demand, BATA helps generate foot traffic and spending that fuels small business success. A thriving downtown depends on ease of access, and BATA makes that access possible for residents and tourists alike.

Increasing Access to Jobs

For many in our region, access to reliable transportation is a barrier to employment. BATA’s routes and services connect people to job centers they might not otherwise be able to reach—whether that’s a retail job in Traverse City, a winery in Leelanau County, or a seasonal role in the hospitality industry. By reducing that barrier, we help employers fill positions and help individuals earn a living, creating a healthier and more inclusive local economy.

Reducing Transportation Costs

Owning and maintaining a vehicle is expensive. Public transit offers an affordable alternative that frees up income for other essentials like housing, food, and healthcare. Especially in a region where cost of living has risen in recent years, this savings can be significant for families and individuals. When more people can afford to live and work in the community, the local economy becomes stronger and more sustainable.

Strengthening Tourism and Seasonal Industry

Traverse City’s economy benefits heavily from tourism—and visitors need ways to get around. BATA’s seasonal routes, such as the TART Trail connections and winery shuttles, help move people efficiently while reducing traffic congestion and parking strain. A convenient and enjoyable transportation experience enhances the overall visitor impression, increasing the likelihood of return trips and positive word-of-mouth.

Supporting Smart Growth and Infrastructure

A strong transit system helps shape how our communities grow. By encouraging denser development near transit routes and reducing reliance on individual vehicles, BATA contributes to more sustainable land use, less road wear, and lower infrastructure costs for municipalities. Transit-friendly planning leads to more vibrant, walkable communities that attract residents and investment.

A Smarter Investment for Our Region

Investing in public transit is investing in the future of our region. With BATA’s continued focus on accessibility, sustainability, and innovation, we’re not just providing a ride—we’re fueling the economy, connecting people to opportunity, and helping northern Michigan thrive. As Traverse City grows, a strong transit system will remain a key pillar of economic strength and community well-being.